When you buy a new ride the car color is one of the first things to catch everyone’s eye. The trend of “pop of color” has officially hit the car market. Bright and vibrant choices and combinations are coloring up the roads and adding to the list of options available. But can car color affect your vehicle’s value and costs? We’re breaking down the myths and pointing out the truths. Here’s what you need to know when you choose a car color for your next vehicle.


By now, the myth of insurance rates being higher for red cars has been debunked. Insurance companies don’t really even consider color when determining rates. Age, model, make, and driver characteristics are the factors that they take into account to secure a rate for you and your vehicle.

Resale Value

This one is a very legitimate concern for many buyers. Car color can affect your resale value when it comes time to trade in or sell off your car. However, the price is related to the demand. Typically white cars make up the most of the vehicles on the road. But for those with bright red or yellow, there’s little need for concern. Resale value and car color can depend on the individual buyer as well. If you’ve found yourself with an exuberantly colored sedan, there’s a buyer out there somewhere.

Purchase Price

The car color options can span on a varying pricing structure. Many times, trim level and other options can push the price higher or lower, along with the color. Some manufacturers only offer a specific color in a higher trim level, therefore, indirectly affecting the price difference. Finishes (like flat or metallic) will vary the color, as well as higher quality painting jobs.

When it comes down to the bottom line, the car color can affect the costs associated with a vehicle. Ultimately, it doesn’t take a huge role, if any, in some of the costs. Making the decision on a color is completely up to you and your preferences. If you fell in love with the bright purple slug-bug, go for it. Just don’t forget to rock it with confidence, personality, and style for the rest of your driving days.

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